Here is the description from the Image website:
Hey retailers/readers/speculators! Still kicking yourself for not ordering and/or passing by CHEW #1, now that you see what it's going for on eBay? Here's your chance to get sweet, sweet, revenge, with an all-new CHEW #1, a one-shot spinning off CHEW's most popular supporting character, and comics' most beloved homicidal cybernetic kung-fu rooster. Concentrated mayhem. Feathers, rage and hate! Plus: an all-star pin-up gallery from some of the most staggeringly talented artists in the industry!
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Valid I guess, but is the only merit this comic book has is that its source material became fodder for speculators and went through the roof on eBay? No, but you would never know it from the product description that is put out for both retailers and CONSUMERS to read.
Chew is a great comic, we carry it in our gallery, and Secret Agent Poyo is a fan-favorite among people who actually READ the series. This is an odd comic featuring a chicken (not like OUR comic which featured a chicken, but still really freaking good) and you should buy it because it has a quality creative team behind it.
End of lecture.